How do you train your SDRs?

durhamlane was founded on our “Selling at a Higher Level” methodology, a consultative and question-based approach to sales development. All Sales Development Reps go through durhamlane’s Award-winning onboarding programme focused on sales skills and using a modern tech stack, supercharged by our AI SDR roleplay tool. Our reps then enter our development pathway and competency framework.

How do you handover leads?

We operate as a true extension of your sales & marketing teams, once a sales opportunity has been identified and qualified in like with our Magic 35 qualification process, our teams will create a diarised appointment with the prospect and the relevant member of you sales team. Our team will send the sales rep the Magic 35, coupled with a verbal handover so your sales rep is prepared. Our rep will join that initial meeting, for a seamless handover. Following the meeting we seek 360 feedback to ensure constant refinement of process.

What does the reporting process look like?

We are a Salesloft house; we will integrate our Salesloft instance with your CRM for real-time reporting on inputs, outputs, outcomes and insights. We report weekly, monthly and quarterly on trends how we are optimising our approach.

Do you offer pay-per-lead?

durhamlane operates with performance-based pricing. A portion of the commercials will be fixed costs and a portion on success outcomes. Success outcomes are mutually quantified and are based on “Sat Sales Accepted Leads” and Revenue.

What are your language capabilities?

Covering the UK Europe and North America we provide native-language SDRs so you can engage different territories.

How do you define outcomes?

Success outcomes are mutually quantified and are often based on “Sat Sales Accepted Leads” and Revenue.

What does onboarding look like?

Onboarding is one of the most critical parts of our process setting up for success, understanding your key value proposition, developing messaging, defining specific cadence strategies and ensuring the SDR teams are ready to execute against the strategy. The key output of our onboarding process is the development of your custom playbook. We program all this into our AI SDR roleplay tool to accelerate our teams time to readiness.

How long does it take and how much does it cost?

We design campaigns based on your desired outcomes and business objects, so all engagements are tailor-made. Generally speaking, 6 months should be given to prove the concept, leading metrics and initial results will be seen from month 1. The scale of investment is linked to the scale of the desired outcomes; campaigns can start from a few thousand per month to larger-scale investments, our average new customer typically invests between £10-20k per month.

How quickly can you get up and running?

Our onboarding process typically takes 30 days to reach program launch, depending on programme complexity and your availability, we can be in the market faster. Interested? Let’s talk.

Is SDR outsourcing right for my business size or industry?

For mid-market and enterprise organisations, SDR outsourcing adds specialist capacity, scalability, and speed without the overhead of building large in-house teams. Our experience spans industries from financial services to medical technology, so we adapt proven methods to complex, high-value sales cycles.